FLIPSIDE NEW YORK

G8WAY

Try it now for FREE!

Get a 1-week sample of our 8-Week Foundation-Building Program.

Learn More
FLIPSIDE
Resistance Bands
A 5-piece set to get you started on your fitness journey.
Winter Gear

It's that time of year again! Stay warm with some new FLIPSIDE gear.

Shop Now

WHO WE ARE

FLIPSIDE provides fitness challenges to individuals seeking change in an inclusive and supportive environment with an empowering voice, helping you feel strong and self-confident.

It's about using who you are to unleash the strongest version of yourself.

FLIPSIDE was created by Brooke Ashley Mullen in New York City in 2014. Brooke is a NASM-certified personal trainer, lead indoor-cycling instructor at Chelsea Piers Fitness, and co-founder of Fit with BAE. FLIPSIDE is here to provide all you could imagine when it comes to fitness, workout programs, and kick-ass swag!

Start Here

OUR ANTHEM

PREVIOUS COLLABORATORS

Winter Gear

Sold Out

FLIPSIDE Logo Pom-Pom Knit Beanie

This FLIPSIDE beanie is warm and soft, and the pom-pom gives it a playful touch. • 100% acrylic• 12” in length• Pom-pom on top

Black Dark-Heather-Grey-Black Navy Dark-Heather-Grey-Navy

White Thread Silver Thread Old Gold Thread Gold Thread Kiwi Green Thread Aqua Thread Red Thread Flamingo Thread

$24.99

Add to Cart

Sold Out

Infinity Cityscape 01 Zip-Up Hoodie

FLIPSIDE NEW YORK brings you a sporty zip-up hoodie with the softest inside! FLIPSIDE's theory is that your fitness journey has infinite possibilities. Stay warm while rocking this Empire State zip-up hoodie and show the...

Dark Heather Grey Black

XS S M L XL 2XL

$59.99

Add to Cart

FLIPSIDE Splatter Fleece Crop Sweatshirt

Hot

Sold Out

FLIPSIDE Splatter Fleece Crop Sweatshirt

Our FLIPSIDE Splatter Fleece Crop Sweatshirt is the softest ever! Did you know that fashion and comfort can be combined? This fleece crop sweatshirt is here to prove the point. The soft fabric feels extra...

S M L

$44.99

Add to Cart

Hot

Sold Out

Infinity Cityscape 02 Hoodie

Stay warm while rocking this FLIPSIDE Empire State hoodie and show the world that your potential is endless! FLIPSIDE's theory is that your fitness journey has infinite possibilities. Everyone needs a go-to, cozy sweatshirt to...

White Black Navy

S M L XL 2XL

$59.99

Add to Cart

Sold Out

Limitless Zip-Up Hoodie

Remind yourself and the world that your fitness journey is limitless with this sporty FLIPSIDE hoodie with the softest inside you've ever felt! • Flex Fleece (50% Polyester / 50% Cotton Fleece) construction • Metal...

Black Dark Heather Grey Navy

XS S M L XL 2XL

$59.99

Add to Cart

Hot

Sold Out

Infinity Cityscape 01 Hoodie

Stay warm while rocking this Empire State hoodie and show the world that your potential is endless! FLIPSIDE's theory is that your fitness journey has infinite possibilities. Everyone needs a go-to, cozy sweatshirt to curl...

Black Navy

S M L XL 2XL

$59.99

Add to Cart

Hot

Sold Out

Infinity Cityscape 02 Zip-Up Hoodie

Show off your new, sporty FLIPSIDE NEW YORK zip-up hoodie with the softest inside you've ever felt! FLIPSIDE's theory is that your fitness journey has infinite possibilities. Stay warm while rocking this Empire State zip-up...

Black Dark Heather Grey Navy

XS S M L XL 2XL

$59.99

Add to Cart

Sold Out

FLIPSIDE Logo Knit Beanie

Stay warm as the seasons change with this comfortable FLIPSIDE snug, form-fitting beanie. It's not only a great head-warming piece but a staple accessory in anyone's wardrobe. • 100% Turbo Acrylic• 12" in length• Hypoallergenic • Unisex style...

Black Navy White

White Thread Silver Thread Old Gold Thread Gold Thread Kiwi Green Thread Aqua Thread Red Thread Flamingo Thread Navy Thread Black Thread Purple Thread Kelly Green Thread

$24.99

Add to Cart

FLIPSIDE Resistance Band Set

Grab a set of 5 first-edition resistance bands and bring your workout with you!

Shop Now

FEATURED PRODUCTS

Hot

Sold Out

Sunset High-Waisted Leggings

Bring the NYC skyline at sunset with you no matter where you are with these super soft, stretchy, and comfortable high-waisted FLIPSIDE leggings. These go perfectly with our Sunset Sports Bra. • 82% polyester/18% spandex • Material...

XS S M L XL

$54.99

Add to Cart

Sold Out

Infinity Cityscape 01 Zip-Up Hoodie

FLIPSIDE NEW YORK brings you a sporty zip-up hoodie with the softest inside! FLIPSIDE's theory is that your fitness journey has infinite possibilities. Stay warm while rocking this Empire State zip-up hoodie and show the...

Dark Heather Grey Black

XS S M L XL 2XL

$59.99

Add to Cart

Sold Out

FLIPSIDE Logo Pom-Pom Knit Beanie

This FLIPSIDE beanie is warm and soft, and the pom-pom gives it a playful touch. • 100% acrylic• 12” in length• Pom-pom on top

Black Dark-Heather-Grey-Black Navy Dark-Heather-Grey-Navy

White Thread Silver Thread Old Gold Thread Gold Thread Kiwi Green Thread Aqua Thread Red Thread Flamingo Thread

$24.99

Add to Cart

Sold Out

FLIPSIDE Logotype Classic Dad Hat

Rock the FLIPSIDE dad hat with style! Featuring the FLIPSIDE logotype paired with an infinity sign on the back to show that your fitness journey is endless, this classic dad hat has a low profile with an adjustable...

Black Navy Light Blue White

White Thread Silver Thread Old Gold Thread Gold Thread Kiwi Green Thread Aqua Thread Red Thread Navy Thread Black Thread Flamingo Thread Purple Thread Kelly Green Thread

$31.99

Add to Cart

Hot

Sold Out

Infinity Cityscape 02 Zip-Up Hoodie

Show off your new, sporty FLIPSIDE NEW YORK zip-up hoodie with the softest inside you've ever felt! FLIPSIDE's theory is that your fitness journey has infinite possibilities. Stay warm while rocking this Empire State zip-up...

Black Dark Heather Grey Navy